Niche Apparel · Veteran-Owned
The MACP Store
A small, high-intent military and veteran audience was already there. The Square store just wasn't earning their trust before asking them to buy.
CVR 0.5% → 2.18%
Background
The MACP Store, a veteran-owned brand in the Modern Army Combatives Program niche, came to AheadTech360 running on Square with a poorly performing store. The audience wasn't the problem — a niche military and veteran community is small, dedicated, and high-intent. The site itself was the leak: a full CRO-optimized rebuild off Square, built specifically to earn trust with that audience before asking them to buy.
Under 0.5% conversion rate. A live, dedicated audience that wasn't converting on the storefront.
2.18% conversion rate. Online and to its first $10K in sales on the new store.
The result
- Conversion Rate
- Under 0.5% → 2.18%
- Milestone
- First $10K In Sales
Website screenshots and client review for this case study are being added as they become available.
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