0.39x to 7.05x ROAS. 90 days.

They were losing money on every dollar spent on ads. We fixed their tracking, rebuilt their campaigns, and turned it around in three months.

The problem

This brand sold DTF transfers online. They were spending good money on Meta Ads but getting 0.39x back. For every dollar in, they got 39 cents out. They were bleeding money on every sale.

Their tracking was broken. Meta didn't know which ads were working. The ad account was flying blind.

What we did

Step 1: Fixed the tracking. We rebuilt their Conversions API integration. Match quality score went from 4/10 to 9.3/10. Now Meta knew exactly which ads drove sales.

Step 2: Rebuilt the campaigns. Killed everything that wasn't working. Built new campaigns using our angle-first creative testing system — 6 messaging angles, tested one at a time.

Step 3: Scaled the winners. By week 6, ROAS hit 3.2x. By day 90, it reached 7.05x. Cut wasted spend by 60% and tripled budget on what worked.

The result

They went from thinking about turning off ads to making ads their #1 growth channel. Same business. Same products. Different system.

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