We helped 75+ brands generate $1.56M+ in revenue. Average ROI: 240% in Year 1
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EZDTFMaker is a Chicago-based DTF transfer printing company serving print shops, small brands, and custom apparel businesses across the US. Before we took over in December 2024, the numbers looked like this: $35.2K/year from 672 orders with only 114 new customers. Traffic sat at 10.2K sessions. No advertising strategy. No email automation. And a gang sheet builder — their core ordering tool — that was losing customers at every step.
Built a 3-stage funnel (Awareness → Consideration → Conversion) with systematic creative testing across multiple angles and hooks. When the client tried skipping the funnel and going direct-to-sale, conversions dropped immediately — proving warm traffic is essential for technical products like DTF transfers.
Full website audit using Microsoft Clarity session recordings and heatmaps. Found critical friction in the checkout flow, product pages, and gang sheet builder. Added trust signals, exit-intent recovery, free shipping thresholds, live chat on the builder, and rewrote product pages with outcome-focused content.
| Metric | Full Period | Best Campaign |
|---|---|---|
| Total Ad Spend | $20,407 | |
| Purchases from Ads | 702 | 114 (High Value Aug) |
| Revenue from Ads | $34,797 | $5,286 (High Value Aug) |
| Overall ROAS | 1.71x | 7.70x (Jul/Aug Copy) |
When the client tried a direct-sale-only Meta campaign (skipping the funnel), conversions dropped immediately. After reverting to our full-funnel approach, performance recovered within days. For technical products like DTF transfers, warming up cold traffic before asking for the sale is non-negotiable.
