We helped 75+ brands generate $1.56M+ in revenue. Average ROI: 240% in Year 1
Rebuilt a scattered Google Ads account into a focused growth machine at $1.77 CPC on a $30/day budget.
EZTmart is a Chicago-based wholesale blank apparel supplier (Gildan, Bella+Canvas, Next Level, Shaka Wear) with an Irregulars collection at 30–50% discounts. The original Google Ads setup: $75/day spread across 12 campaigns with 5,249 keywords. Most keywords got less than $0.01/day. When budget dropped to $30/day, it was mathematically impossible to optimize anything. The highest-margin product line (Irregulars) was getting $1/day.
Consolidated from 12 campaigns and 5,249 keywords to 3 focused campaigns with 47 high-intent keywords. Each campaign got $10/day — enough to generate real data within 30 days.
Flipped the priority. Irregulars (highest margin, strongest USP) went from $1/day to $10/day — a 10x increase to the products that matter most. Messaging: "Same brands. Same quality. 30–50% less."
Built a dedicated competitor intercept campaign at $1.21 CPC average — well below the account's previous $2.76. Legally compliant: bidding on competitor keywords without using competitor names in ad copy.
Focused campaigns on the Chicago market with exact match keywords for maximum relevance and minimum waste — matching the brand's local wholesale positioning.
| Campaign | Daily Budget | Focus | Avg CPC |
|---|---|---|---|
| Irregulars | $10/day | Highest-margin bulk deals | $1.77 |
| Competitor Intercept | $10/day | Capturing competitor traffic | $1.21 |
| Bulk Wholesale | $10/day | Transactional wholesale | $2.76 |
The 12-campaign structure with 5,249 keywords looked comprehensive on paper, but at $30/day it was mathematically impossible to optimize. Most keywords never got a single click. By cutting 99% of keywords and focusing on 47 proven terms, every dollar could be tracked, tested, and optimized — and the highest-margin products finally got the budget they deserved.
