We helped 75+ brands generate $1.56M+ in revenue. Average ROI: 240% in Year 1
Built a brand-new Meta Ads account from scratch and scaled it to 6.94x ROAS in the Pakistan fashion market — beating the 5x target every single month.
Maniyas is a Pakistani fashion e-commerce brand selling men's t-shirts and activewear. They had 75% profit margins and strong products but zero ad history — a brand-new Meta Ads account with no pixel data, no audiences, and no creative assets. The client set a clear target: 5x ROAS minimum. They needed a partner who could build the entire system from scratch and scale fast.
Built 6 distinct messaging angles — price anchoring (Pack of 5 at Rs 2,999 = Rs 600/tee), quality durability, comfort fit, style versatility, value comparison, and social proof. Tested each angle as a single variable to find winners fast. The Pack of 5 value angle dominated.
Launched 5 creatives per week, killed bottom 2 within 72 hours based on CPR and CTR data, scaled winners immediately. Budget increased from Rs 3,500/day to Rs 25,000+/day during peak periods without ROAS decay.
Optimized for Pakistan-specific buying behaviors: COD-heavy market (open parcel delivery messaging), price sensitivity (free shipping threshold at Rs 3,499), and mobile-first browsing (74%+ mobile traffic). Built trust signals specifically for the Pakistan e-commerce audience.
Analyzed ROAS by product line: T-shirts delivered 9.43x ROAS vs activewear at 3.77x. Recommended pausing activewear during Ramadan and concentrating 100% budget on t-shirts — the proven money-maker. Guided seasonal budget allocation for maximum ROI.
Built full CRO wireframe based on Microsoft Clarity data: fixed free shipping messaging mismatch (identified as key conversion killer), optimized product pages with per-tee price breakdown, added trust signals for COD buyers, and simplified the color picker for Pack of 5 orders.
| Metric | Result |
|---|---|
| Total Reach | 8.7M+ people |
| Total Impressions | 15.8M+ |
| Total Clicks | 248K+ |
| T-Shirt ROAS | 9.43x (best product line) |
| Activewear ROAS | 3.77x (paused to focus budget) |
When we analyzed ROAS by product line, the gap was massive: t-shirts at 9.43x vs activewear at 3.77x. Instead of spreading budget evenly, we killed the underperformer and put everything behind the money-maker. Simple math, but most brands don't do it — they spread budget "fairly" across products instead of ruthlessly backing winners. That single decision likely added Rs 3-5M in additional revenue over the period.
