We helped 75+ brands generate $1.56M+ in revenue. Average ROI: 240% in Year 1
Built a lead generation machine for a vocational college — Meta Ads, Google Ads, and a follow-up protocol that turned form fills into enrolled students.
Stellar Career College offers 12+ vocational programs — Practical Nursing, Surgical Tech, Medical Assistant, Cybersecurity, MRI, and more. They needed a steady pipeline of qualified leads at $6–8 CPL across all programs. The challenge: each program has a different audience, different funnel, and different conversion behavior. One-size-fits-all campaigns wouldn't work. And the biggest problem wasn't generating leads — it was that lead follow-up delays were killing conversion rates. Leads went cold because no one called them the same day.
Built separate campaigns for each program with unique audiences, messaging, and creative. Practical Nursing targeted career changers (25-45, healthcare interest). Cybersecurity targeted tech-curious adults. Each program had its own funnel optimized for that specific audience's decision journey.
Tested Facebook Lead Forms vs. website landing page conversions. Found that Lead Forms generated 30%+ more volume at lower CPL, while website forms generated higher-quality leads. Used a blended approach: Lead Forms for volume programs (Nursing), website forms for premium programs (Cybersecurity).
Identified that lead follow-up delays were the #1 conversion killer. Established a same-day contact protocol: every lead gets a call within 4 hours of form submission. This single change improved lead-to-enrollment conversion rates dramatically — leads contacted same-day converted at 3x the rate of next-day contacts.
Launched Google Search campaigns targeting program-specific queries ("practical nursing program near me," "surgical tech certification"). These leads had the highest intent and converted at 2x the rate of Meta leads — but at higher CPL. Used Google for quality, Meta for volume.
Developed a creative pipeline using student testimonials, program spotlight videos, and career outcome messaging ("Start a nursing career in 12 months"). Rotated creatives weekly to combat fatigue across the high-frequency local audience.
| Program | CPL | Volume | Status |
|---|---|---|---|
| Practical Nursing | $4.63 | 44 leads/week | Star performer — scaling |
| Surgical Tech | $5.77 | 6 leads/week | Strong efficiency |
| Cybersecurity (Bachelor's) | $11.70 | 9 leads/week | Needs creative refresh |
| Medical Assistant | $18.30 | 2 leads/week | Testing new angles |
| Cybersecurity (Associate) | $56.10 | 1 lead/week | Paused — restructuring |
The biggest win wasn't better ads — it was fixing the follow-up process. Leads contacted within 4 hours of submission converted at 3x the rate of next-day contacts. The same campaign that looked "bad" with slow follow-up looked great with fast follow-up. Sometimes the problem isn't the marketing — it's what happens after the lead comes in. We built the protocol, trained the admissions team, and tracked compliance. That single change was worth more than any ad optimization we did.
